On page optimisation is one of the first steps of SEO. The work process of search engines has become smart in last few decades. Search engines are advocating website with a high-quality content by showing them up in their ranking schema. On page search engine optimization speaks about all those measures that can be taken directly from the website in order to upgrade its position in the search rankings. It not only increases the complete readability of your website (by the search engines) but it also provides a better rank in the search engines.
Off page optimization is a technique whose main purpose is to offer external support to a website by increasing its online presence and by getting links from different reputed websites without violating any rule and regulation of search engine optimization. As oppose to on page optimization, in off page optimization targeted keywords are linked from outside sources for bolstering its position and for increasing the number of outbound links. But just getting links from different domains would not make any significant difference in improving the ranking of a website, you have to make sure that the links are coming naturally and the sites are good enough. This entails other vital issues such as checking whether the sites from where inbound links are coming are relevant to that of your website or not, checking whether the inbound links to your website are cached or not etc.
On Page SEO Techniques
- Page Titles
- Meta Descriptions
- URL Structure
- Content
- Important HTML tags
- Broken Links Checker & Loading Time Checker
Off Page SEO Techniques
- Directory Submission
- Article Submission
- Press Release Submission
- Blog Posting
- Blog Commenting
- Forum Posting
- Profile Creation
- Rss Feed Submission
- CSS Submission and many more…